Question 1

SMS Regulations You Must Know to Send SMS in The UK

Accepted Answer

SMS Regulations You Must Know to Send SMS in The UK

Q: How do I become a reseller? Is there a White Label program?

Offer White Label Text Marketing to Your Clients with Ease With our white label SMS program, you can resell text message marketing services to your clients with ease. Ideal for software platforms that want to offer SMS services or marketing agencies. What's Included: • Platform with your own domain • Branded with your logo and end-user pricing • API access for account creation automation What's Not Included: • Payments and invoicing. Your clients can place orders by email, but you'll have to handle payment and invoicing on your own. How it Works: <ol> <li>Pay the setup fee starting from $1000</li> <li>Provide us with your logo, colours, and CNAME record for your domain name</li> <li>We'll set everything up for you</li> <li>Login to your reseller environment and set rates for your customers</li> </ol> Earn Commissions with our Affiliate Program: If you don't need white label software but want to earn on referrals, become an affiliate and receive commission on sales results. Example: If you own a software with SMS capabilities but don't want to handle credit purchases, SMS setup, and support, we can work out a partnership. We'll take care of SMS clients, support, billing, and you can invoice us for your monthly or yearly commission. Get in touch to explore the possibilities.

UK mobile networks are introducing additional restrictions in respect of SMS sender IDs in order to reduce the risk of spam/spoofed messages. As of 1st June 2023 the following amended rules shall apply

Messages containing sexual/adult content are prohibited.
Marketing messages should also have a clear opt-in and opt-out procedure.

The use of International Numbers for A2P messages is being blocked by the UK Mobile Network Operators. In addition, unauthorized variants of legitimate SenderIDs, i.e. Sender IDs belonging to banks and government agencies as well as generic, non-branded Sender IDs (eg. “Verify”, ”OTP”, ”Code”, etc.), are also being filtered.

Therefore it is required to use a branded, Alphanumeric Sender ID and/or UK Domestic numbers for your A2P messages.

Sender ID allowable characters to include only:

A to Z (Uppercase),
a to z (Lowercase),
0-9,
Maximum of 11 allowable characters
Sender ID’s needs to be to ${color}#ff0000

Sender ID Registration

From June 1st, 2023, Smstools will start BLOCKING all NEW unregistered SMS Sender IDs going to the United Kingdom. If you would like to continue sending SMS to the United Kingdom, you will need to submit an approval request and whitelist all the Sender IDs that you use. You are able to request an approval via support@smstools.com

URL Registration

From June 1st, 2023, Smstools will start BLOCKING all NEW unregistered

Question 2

SMS Regulations You Must Know to Send SMS in United States or Canada

Accepted Answer

SMS Regulations You Must Know to Send SMS in United States or Canada

Smstools will send SMS messages to USA/Canada over Toll Free Numbers. We allow you to purchase your own Toll Free Numbers via our platform. You are only able to use our platform towards USA & Canada after you purchased your own Toll Free Number and after you have registered your brand/campaign.

What is a Toll Free Number (TFN)?

A Toll Free Number (TFN) is a 10-digit number that is used to send both SMS and voice communications within the US and Canada. Going forward, ${color}#ff0000of new and existing Toll Free Numbers used to send SMS communications ${color}[#ff0000](is required) by telecommunications carriers to prevent spam, fraud, and other types of abuse.

How to register my Toll Free Number?

Smstools will support you with registrating your Toll Free Number(s) You'll need to provide us all required information and we'll support you to register your campaigns.

Note: All 10DLC campaigns are reviewed manually so it will take seveval days to get an approval.

Read more about 10DLC requirements: 10DLC requirements

10DLC registration costs

Brand Registration: $5 (one-off fee)
Campaign Vetting Fee: $20 (one-off fee)
Campaign Usecase Subscription: from $150 (yearly fee)

If a TFN is registered, can carriers still block SMS communications:

Yes. Messages that contain any of the following content can continued to be bl

Question 3

10DLC requirements

Accepted Answer

10DLC requirements

||| Only required for Toll Free Numbers from United States & Canada

Register a new brand

Legal company name
Legal form (Government, non profit, private profit, public profit, sole proprietor)
First name, Last name
'Doing business as' (DBA) or trade name of the company.
Tax Number/ID/EIN
Sector
Country
Postal/Zip code
Address/Street
City
State/Region
Email
Phone number

Campaign registration

Standard we register for Low Volume Mixed traffic

Qualification is done by USA mobile operators. They determine if your brand can send SMS traffic for your selected use case. If your use case is rejected, or if your throughput is insufficient, you can appeal through Brand Vetting.

Campaign name
Campaign description
Provide up to five examples of the messaging this campaign will send.
Describe Subscriber Opt-In Flow

|| Typically, only one company (brand) is allowed to verify one toll-free number. However, if a company wishes to verify more than 1 number, they need to provide a "valid business reason" for each number up to 5 numbers (for example, staging and production server need 2 numbers, or three sales regions need 3 numbers verified).

Campaign limitations

Your campaigns will be limited to these limitations. If you need more volumes please consider Brand Vetting.

AT&T 75 SMS per minute
T-Mobile 2000 SMS per day

What is Brand Vetting?

Vetting is a background check processed by an independent company. Wh

Question 4

How do I become a reseller? Is there a White Label program?

Accepted Answer

Offer White Label Text Marketing to Your Clients with Ease

With our white label SMS program, you can resell text message marketing services to your clients with ease. Ideal for software platforms that want to offer SMS services or marketing agencies.

What's Included: • Platform with your own domain • Branded with your logo and end-user pricing • API access for account creation automation

What's Not Included: • Payments and invoicing. Your clients can place orders by email, but you'll have to handle payment and invoicing on your own.

How it Works:

Pay the setup fee starting from $1000
Provide us with your logo, colours, and CNAME record for your domain name
We'll set everything up for you
Login to your reseller environment and set rates for your customers

Earn Commissions with our Affiliate Program: If you don't need white label software but want to earn on referrals, become an affiliate and receive commission on sales results. Example: If you own a software with SMS capabilities but don't want to handle credit purchases, SMS setup, and support, we can work out a partnership. We'll take care of SMS clients, support, billing, and you can invoice us for your monthly or yearly commission.

Get in touch to explore the possibilities.

Question 5

How to import an entire contact list from Excel to the Sms software?

Accepted Answer

Choose 'My contacts' from the menu on your right side

Click on 'Import'

Choose 'Advanced import' (1) and click on 'Select.csv file…' (2) to select your file

Indicate (1) which column you want to import, rename your list (2) and click on 'Import'(3)

Now you can view your list or check for duplicates

Your list will be available in 'My contacts'

Question 6

Where can I search for available virtual numbers?

Accepted Answer

Follow this link to view a list of our currently available numbers; please note that the stock for available numbers may change daily.

Virtual numbers

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