Articles on: Software

How can we manage opt-outs via an opt-out link?

In some countries, by using a shortcode or virtual sms number, the receiver from the SMS is able to reply back with "STOP" or "UNSUBSCRIBE" to optout.
But in most countries SMS messages are sent one-way so there is no easy reply-back solution available.
Smstools provides an opt-out mechanism via an opt-out URL:

The receiver can click on the link and opt-out from the sms campaign.
All opt-out users will be added to the opt-out list which you can find in Settings, opt-out list

If a phone number is on the opt-out list we will not send any new messages anymore to that phone number.

Updated on: 12/05/2023