What are Whatsapp Templates?

Meta's WhatsApp Message Templates are pre-approved message formats that businesses can use to send outbound messages to customers on WhatsApp via the WhatsApp Business API.

These templates are required when sending messages to users who have not initiated a conversation with your business within the past 24 hours.

🔹 Key Features of WhatsApp Message Templates:

Pre-Approval Required – Before using a template, it must be submitted to Meta (WhatsApp) for approval.

Personalization – Templates can include placeholders ({{1}}, {{2}}) that dynamically insert user-specific information.

Interactive Elements – Templates support buttons, quick replies, and call-to-action options.

Multimedia Support – You can send templates with text, images, videos, or documents.

Categories – Templates are categorized based on their purpose (e.g., Marketing, Utility, Authentication).

🔹 Types of WhatsApp Message Templates

Marketing – Used for promotions, offers, updates, and newsletters.

Example: "Hey {{1}}, get 20% off on your next order! Use code: {{2}}."

Utility – For transactional messages like order confirmations, appointment reminders, and payment updates.

Example: "Your order #{{1}} has been shipped! Track it here: {{2}}."

Authentication – Used for one-time passwords (OTPs) and login confirmations.

Example: "Your OTP is {{1}}. Do not share it with anyone."

🔹 How to Use WhatsApp Message Templates?

Create a Template – Define the message content and placeholders.

Submit for Approval – Send the template to Meta for review

Send Messages – Once approved, use it through our API or via our platform

Updated on: 27/12/2025