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> Use this file to discover available pages before exploring further.
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# USA Whitelabel & Reseller information

# Challenge

Since 2023, SMS marketing in USA and Canada has become restricted, and carriers require a campaign registration because of new CTIA guidelines. As a result, our SMS software is not working anymore in USA & Canada without taking these extra brand/campaign registration steps. We cannot provide our customers anymore with a ready-made solution for Toll Free Numbers, Long Numbers and 10DLC numbers. Extra steps are necessary to make SMS marketing succesful.

# Solution!

As a solution we now allow our customers in USA & Canada register their 10DLC brand & campaigns with the US provider.

# Subaccounts

If you setup SMS marketing campaigns for your clients/subaccounts you'll need to register a ${color}[#ff0000](**unique 10DLC/Toll Free SMS number for each client.**)
The providers handle sending limitations per number.

Marketing messages are allowed but it's not allowed to do indirect marketing. Promotions must come directly from the brand, not sent by a third party. Also, lead generation (selling or sharing customer opt-in data with third parties) is not allowed. If you text any of the above from your toll-free number, you can expect to have it shut down. For this reason you'll need to have a unique number per subaccount.